Cartoon character going through phases of a purchase

Is your agency or marketing department identifying when customers convert? This is an important question as digital marketing becomes the predominant method of advertising your business or product. It’s no longer sufficient to claim XX […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

Two workers collaborating on a computer

Is your content good? It’s a simple question that may have a stinging answer. You, however, need to be honest with your answer and start employing ways to make it better. And it all starts […]

Cartoon characters assisting each other up a pyramid

Professional Development is such a nebulous term. For some, professional development is the ongoing class you need to take here and there to keep up your certification(s). For others, it’s learning a new task or […]

how people read content natural barriers to readability

If you want people to read your content, it makes sense that you should understand how they read in the first place. We already know that people looking for information online skim rather than read […]

Businessmen crossing a chasm with a ladder

“The paint on the walls did not feed the children, nor did it tend the sick or educate the ignorant, but it gave hope and light, and helped to make people see there could be […]

Earlier this year, I attended the 2nd CBT Automotive Conference in Atlanta, Georgia, along with a few members of the Reunion Marketing team. It was a great experience, and I want to share some of […]

Machinery working in harmony behind a speaker

Okay … admittedly, this was my first attempt at a clickbait title. In my defense, however, that title contains the message that I’m most passionate about in today’s marketing world. Stop thinking about marketing in […]

You know what they say about opinions — everybody has one. And with access to Facebook, Instagram, LinkedIn, and Twitter, we all have a personal platform to share our opinions, no matter the context, background, […]

Web design trends come and go at an alarming rate. While those trends, by nature, are ever-changing, there is one element in design that remains the exception: image quality. It’s vital for any website to […]

Colors are controversial. You probably didn’t think that in kindergarten. The use of colors in branding and conversion optimization are a significant marketing debate topic. And most of the debate revolves around the notion that […]

“We need to be comfortable being uncomfortable.” My high school basketball coach relentlessly pushed this message and philosophy in every practice leading up to our State Playoff runs. He knew that no matter how much […]